Sometimes a company just needs to provide a new service or functionality, even if it’s a very basic one, but unique, to grab more market share and crush its competitors.
Google just did that yesterday. They announced that any mobile site owner can now embed a Google Mobile Search box to its site. By “any”, they really meant anyone, and yes, even mobile carriers. You know, the ones who accept to sign deals with mobile search engines in order to place their search box on their mobile portals, and then share the ad revenue coming from that.
Today, we’re happy to announce a new AdSense product for both mobile network operators and mobile website owners across the globe. AdSense for mobile search is a quick and easy way for carriers and mobile publishers to embed a Google search box on their mobile portals and web sites. Whether they are day-dreaming of Hawaii or trying to find the perfect Valentine’s day gift, mobile phone users will get instant access to Google search including comprehensive web search, local, image, and news results — all formatted for their phones. Mobile operators and website owners share in the ad revenue generated by searches originating from their sites.
For Google, that means an immediate increase in its mobile search market share. Should many carriers accept to embed this search box, Google would be observing its competitors trying to catch up to them while counting their mobile search dollars.
This new feature means that Google doesn’t need to have that many sales representative contacting carriers anymore to set up search partnerships: built it and they shall come.