During Google Searchmasters Conference 2009, one of the presentations was about Mobile Web Design. The presentation, named “Building Mobile Friendly Websites” and held by Ankit Gupta, helped Indian webmasters understand why there is a need for mobile websites and provided guidance on how to build mobile friendly sites.
Here are some of the tips that were provided to the audience:
- Keep it simple: don’t use many internal links, minimal use cases, task oriented
- Always have a link to go back to the home page and to the previous page
- Make sure it is usable if stylesheets are disabled or not supported
- It was suggested to test your site with XHTML validators such as http://ready.mobi
Do’s and Don’t's for a mobile XHTML website :
* Do
o Make use of accesskeys
o Resize images based on device size
o Use a good semantic structure (h1 before h2, etc)
o Make sure that the right doctype is being set
o Make sure that correct encoding is used
* Do not
o Use iframes and tables
o Use fancy form elements and multipart data
o Uploads
o Keep multiple scrolls
o Have links to unsupported doctypes
o Use pop ups
The presentation aslo talked about Mobile SEO, and explained how Google Mobile worked, that is, how it chooses which sites to include in its mobile index. Here is what was mentioned:
* Google classifies a website as mobile enabled based on certain signals like page layout, markups used, etc.
* When a user searches for “Mobile” websites only
o Only if the website is classified as Mobile websites by Google, it will show up
* When a user searches for “Everything”
o Google blends mobile websites with regular desktop websites
o Mobile websites get a boost if certain quality metrics hold
I explained in this post how Google blends mobile search results with regular web results, which you can read if you want to know more. Regarding the “quality metrics” mentioned in the last bullet above, I would have loved reading more specific details, but I would say these metrics include links and trafic.
You can watch a full video of this presentation on YouTube: http://www.youtube.com/watch?v=05UMQjbce2o
The slides of the presentation are available here:
http://docs.google.com/Present?docid=ddrxs4sv_0jfrfjh5r&skipauth=true
Great Tips! It’s really helpful for developing a website Mobile Friendly…
Left by SEO India on May 12th, 2009
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Left by Mobile SERPs - Mobile Search Engine Results Page » Building Mobile Friendly Websites: A Google Presentation @ SEO … on May 26th, 2009
Google Friendly Websites Guidelines, Tips on Google Friendly Web design
more info on http://online-seo-information.blogspot.com/2009/01/google-friendly-website-guidelines.html
Left by simles on June 10th, 2009
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Left by 33 Mobile SEO & Mobile Analytics Resources | SEOptimise on July 9th, 2009
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Left by 33 Mobile SEO & Mobile Analytics Resources | Webmasters on July 9th, 2009
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[...] Building Mobile Friendly Websites: A Google Presentation @ SEO Principle [...]
Left by SEO в Ð‘ÑŠÐ»Ð³Ð°Ñ€Ð¸Ñ » Ð‘ÑŠÐ»Ð³Ð°Ñ€Ð¸Ñ » Mobile SEO on July 10th, 2009
I find this article informative…thank you for clearing things up regarding about developing a website mobile friendly.I will apply this and information to see the result.
Left by SEO Services Florida on July 11th, 2009
[...] Building Mobile Friendly Websites: A Google Presentation @ SEO Principle [...]
Left by Online Marketing Blog » Blog Archive » 33 Mobile SEO & Mobile Analytics Resources on July 14th, 2009
Great advice!
Very nice read. Thank you for the information. Will apply this information and wait to see the results.
Left by Ccie Training on July 25th, 2009
Very nice post…..
Left by Ccnp Boot Camp on July 27th, 2009
With more and more sites be checked on the move, its useful to pass this information on to designers. This is something that is only going to get bigger as mobile browsing devices improve and become more used.
Left by mat on August 20th, 2009
A mere online presence won’t serve the purpose of reaching out and impressing your target audience, to beat the competition you need a well designed website with a good search rank and for that you need help of companies which provide complete solutions in website designing and development and search engine optimization.
Left by Web design seo services delhi on August 20th, 2009
Looking at the number of increasing MOBILE USER, specially in Asian countries like India an China, mobile seo & mobile marketing is going to be very very important
Google is certainly looking to dominate Mobile Search Marketing too.
Thanks
Left by Seo Service India on August 28th, 2009
Some greater pointers here, thanks. Another point to add in the Do’s would be to use a good mobile anaytics company like Bango.com for example so that you can accurately monitor your visitors and optimise your marketing accordingly. At present Google’s own mobile analytics are far behind where they should be in terms of what they can actually monitor. Hence why I have recommended Bango instead.
Left by Gary Taylor on November 1st, 2009
For the moment to be honest the mobile users are not my target anyway the idea of making one isn’t bad, maybe i should test and create such a website.
Left by Juegos on November 12th, 2009
Wow!! Its a great tool for mobile users to work with wireless devices like mobiles for its faster and easy access. Now, mobile users can also be targeted through this tool.
Left by Search Engine Optimization Services on January 11th, 2010
ref=â€http://www.ibowtechsolution.comâ€>website designing
Gna just share my views from top to bottom as I see them.
I feel this is a good simply because it’s consistent with how the user is used to seeing the comment form and filling out information in general. Filling out the name and email wont take me much time, and if you really wanted to go ahead and type the comment first, you can do so, not really that big of a work around. I’m .
Left by amit kumar on February 15th, 2010
Really Nice Presentation…. Excellent to read and useful as well… oh..It’s AWESOME..
-Jesusl @ NetSuite SEO
Left by jesusl on March 9th, 2010
Very good presentation .
Great advice ..
Thanks for Info……..
Left by SEO Service NY on March 24th, 2010
I explained in this post how Google blends mobile search results with regular web results, which you can read if you want to know more.
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