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During Google Searchmasters Conference 2009, one of the presentations was about Mobile Web Design. The presentation, named “Building Mobile Friendly Websites” and held by Ankit Gupta, helped Indian webmasters understand why there is a need for mobile websites and provided guidance on how to build mobile friendly sites.

Here are some of the tips that were provided to the audience:

- Keep it simple: don’t use many internal links, minimal use cases, task oriented

- Always have a link to go back to the home page and to the previous page

- Make sure it is usable if stylesheets are disabled or not supported

- It was suggested to test your site with XHTML validators such as http://ready.mobi

Do’s and Don’t's for a mobile XHTML website :

* Do
o Make use of accesskeys
o Resize images based on device size
o Use a good semantic structure (h1 before h2, etc)
o Make sure that the right doctype is being set
o Make sure that correct encoding is used

* Do not
o Use iframes and tables
o Use fancy form elements and multipart data
o Uploads
o Keep multiple scrolls
o Have links to unsupported doctypes
o Use pop ups

The presentation aslo talked about Mobile SEO, and explained how Google Mobile worked, that is, how it chooses which sites to include in its mobile index. Here is what was mentioned:

* Google classifies a website as mobile enabled based on certain signals like page layout, markups used, etc.

* When a user searches for “Mobile” websites only
o Only if the website is classified as Mobile websites by Google, it will show up

* When a user searches for “Everything”
o Google blends mobile websites with regular desktop websites
o Mobile websites get a boost if certain quality metrics hold

I explained in this post how Google blends mobile search results with regular web results, which you can read if you want to know more. Regarding the “quality metrics” mentioned in the last bullet above, I would have loved reading more specific details, but I would say these metrics include links and trafic.

You can watch a full video of this presentation on YouTube: http://www.youtube.com/watch?v=05UMQjbce2o

The slides of the presentation are available here:
http://docs.google.com/Present?docid=ddrxs4sv_0jfrfjh5r&skipauth=true

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24 Responses to “Building Mobile Friendly Websites: A Google Presentation”

    Great Tips! It’s really helpful for developing a website Mobile Friendly… :-)

    [...] Here is the original post: Building Mobile Friendly Websites: A Google Presentation @ SEO … [...]

    Google Friendly Websites Guidelines, Tips on Google Friendly Web design

    more info on http://online-seo-information.blogspot.com/2009/01/google-friendly-website-guidelines.html

    [...] Building Mobile Friendly Websites: A Google Presentation @ SEO Principle [...]

    [...] Building Mobile Friendly Websites: A Google Presentation @ SEO Principle [...]

    [...] Building Mobile Friendly Websites: A Google Presentation @ SEO Principle [...]

    [...] Building Mobile Friendly Websites: A Google Presentation @ SEO Principle [...]

    I find this article informative…thank you for clearing things up regarding about developing a website mobile friendly.I will apply this and information to see the result.

    [...] Building Mobile Friendly Websites: A Google Presentation @ SEO Principle [...]

    Great advice!

    Very nice read. Thank you for the information. Will apply this information and wait to see the results.

    Very nice post…..

    With more and more sites be checked on the move, its useful to pass this information on to designers. This is something that is only going to get bigger as mobile browsing devices improve and become more used.

    A mere online presence won’t serve the purpose of reaching out and impressing your target audience, to beat the competition you need a well designed website with a good search rank and for that you need help of companies which provide complete solutions in website designing and development and search engine optimization.

    Looking at the number of increasing MOBILE USER, specially in Asian countries like India an China, mobile seo & mobile marketing is going to be very very important

    Google is certainly looking to dominate Mobile Search Marketing too.

    Thanks

    Some greater pointers here, thanks. Another point to add in the Do’s would be to use a good mobile anaytics company like Bango.com for example so that you can accurately monitor your visitors and optimise your marketing accordingly. At present Google’s own mobile analytics are far behind where they should be in terms of what they can actually monitor. Hence why I have recommended Bango instead.

    For the moment to be honest the mobile users are not my target anyway the idea of making one isn’t bad, maybe i should test and create such a website.

    Wow!! Its a great tool for mobile users to work with wireless devices like mobiles for its faster and easy access. Now, mobile users can also be targeted through this tool.

    ref=”http://www.ibowtechsolution.com”>website designing

    Gna just share my views from top to bottom as I see them.
    I feel this is a good simply because it’s consistent with how the user is used to seeing the comment form and filling out information in general. Filling out the name and email wont take me much time, and if you really wanted to go ahead and type the comment first, you can do so, not really that big of a work around. I’m .

    Really Nice Presentation…. Excellent to read and useful as well… oh..It’s AWESOME.. :)

    -Jesusl @ NetSuite SEO

    Very good presentation .
    Great advice ..
    Thanks for Info……..

    I explained in this post how Google blends mobile search results with regular web results, which you can read if you want to know more.

    Good article! Difficult to find a good article, thank you for sharing!Efox-shop’s
    double sim mobilep3hub

    really nice and very well written post, i like this post………….

    Your site gives me much interesting stuff here, I really enjoyed. I will be back for more new updates here.