So Google apparently hasn’t officially confirmed that yet, but now every SEO on the planet is aware of its decision to ignore PageRank sculpting.
If you used nofollow to change how PR flowed within your site, or even Javascript links, that era of easy optimization may be over.
I always knew it would be discounted one day, it was just a matter of time. This technique was so publicized and so abused that Google had to step in.
So the question is: should we start worrying about how we’re going to sculpt PageRank now? Would it be impossible to obtain the same kind of results without PR sculpting (or at least the methods we used to use)?
The answer is a straight NO. In fact, no SEO needs to worry at all.
Remember back in 2005 when every SEO was using link exchange techniques to build links and increase their PageRank? What happened when Google decided to discount these types of links? Did we all give up our optimization campaigns? Nope, we just learned the new rules of the game, we built better links which lead to better SERPs and better websites (at least outgoing links on a page were more useful to the user than reciprocate links).
Back to PR sculpting: you get the point, it’s not the end of the world. If Google really starts to depreciate it, that means that all webmasters are now on an equal footing.
To beat your competitors, you just need to be smarter. Instead of throwing nofollow tags on your “Contact” of “About Us” page links on your 5 page site (which really was useless and could raise flags easily), you’ll now have to organize links in a more clever way.
Based on your keyword research data, add links to your primary pages from your homepage and other important pages in terms of linking value (or link juice, anchor text value, PR, whatever).
At the end it will be the same, but unlike nofollow or Javascript techniques, that technique is not borderline and is perfectly acceptable by Google.
Every webmaster seemed to be using PR sculpting these days, but not all of them are going to be motivated enough to build better internal links, that’s your chance to beat them if you’re smart enough.
[...] See original here: PR Sculpting Now Obsolete: So What? Why You Shouldn't Worry @ SEO … [...]
Left by Mobile SERPs - Mobile Search Engine Results Page » PR Sculpting Now Obsolete: So What? Why You Shouldn't Worry @ SEO … on June 9th, 2009
Well Matt Cutts have been testing it so I’ll go with him.
Left by SEO Services on June 27th, 2009
I like one of your picture. Can I use one of them
Left by Aloe Vera Blogger on June 27th, 2009
nice article thanks for great post.. i really do like seo article like this
Left by rusli zainal sang visioner on June 28th, 2009
Thanks for all the information. I am working by my self with Aloe Vera
Left by Aloe Vera Blogger on June 28th, 2009
Thanks for all the information. I am doing a lot to help too.
Left by Aloe Vera Blogger on July 3rd, 2009
You’ve made some very good points, and a lot can be learned from this.
Left by Nursing Home Neglect on August 10th, 2009
Nothing to worry about at all as long as the people you work with are on the ball.
Left by mat on August 21st, 2009
You have to make your link sculpting user friendly and relevant, if you are just stuffing links all over the place for the sake of trying to pass PR to your homepage Google will catch on. Try keeping your visitors experience in mind, if you are talking about a subject you have mentioned before then link to your previous posts, or category, its not rocket science.
Left by Gary Taylor on October 8th, 2009
Google presentation tighter againts the website
Left by Fandi gala on October 16th, 2009
Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can’t wait to read lots of your posts.
Left by search engine optimization service on November 14th, 2009
Well said Gary. Taking the time to complete a well thought out link building strategy will pay off in the long run. I would focus a majority of my efforts on building High Quality aged, and relevant links.
Left by Paul White on December 4th, 2009
Good to read your article before I went implementing some sculpting on my pages. I am actually glad to hear its gone. I never really liked the idea of no-following certain pages on my site. Even if they weren’t exactly link bait.
Left by Arcnerva Web Design on January 16th, 2010
I like your article. With the way google now handling nofollow and dismissing the page rank value for the link, it’s better to concentrate on other areas such as content and link building. Maybe if you still want to sculpt pagerank you can do it through link consolidation. For example, instead of an About us and Contact Us page, you can combine the two.
What do you think?
Left by Home Furniture on January 22nd, 2010
Wow, this is great. I just want to let you know that I just check out your site and I find it very interesting and informative.
Left by internet marketing san antonio on February 3rd, 2010
It’s like anything else. . . Focus on quality and don ‘t spend time trying to gamecthe system. In the end you will prevail.
Left by Jim Hobson on March 2nd, 2010
Time to time updations on Google algorithms are done to make the usability of Google search criteria and its page rank algorithm crisp and less vulnerable to spammers.
Left by SEO Search Engine Optimization on April 19th, 2010
Google updations on timely basis gives opportunity to search for better sources of SEO activities and ways of getting useful links for a website.
Left by Fire Cracker on May 3rd, 2010