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So Google apparently hasn’t officially confirmed that yet, but now every SEO on the planet is aware of its decision to ignore PageRank sculpting.

If you used nofollow to change how PR flowed within your site, or even Javascript links, that era of easy optimization may be over.

I always knew it would be discounted one day, it was just a matter of time. This technique was so publicized and so abused that Google had to step in.

So the question is: should we start worrying about how we’re going to sculpt PageRank now? Would it be impossible to obtain the same kind of results without PR sculpting (or at least the methods we used to use)?

The answer is a straight NO. In fact, no SEO needs to worry at all.

Remember back in 2005 when every SEO was using link exchange techniques to build links and increase their PageRank? What happened when Google decided to discount these types of links? Did we all give up our optimization campaigns? Nope, we just learned the new rules of the game, we built better links which lead to better SERPs and better websites (at least outgoing links on a page were more useful to the user than reciprocate links).

Back to PR sculpting: you get the point, it’s not the end of the world. If Google really starts to depreciate it, that means that all webmasters are now on an equal footing.

To beat your competitors, you just need to be smarter. Instead of throwing nofollow tags on your “Contact” of “About Us” page links on your 5 page site (which really was useless and could raise flags easily), you’ll now have to organize links in a more clever way.

Based on your keyword research data, add links to your primary pages from your homepage and other important pages in terms of linking value (or link juice, anchor text value, PR, whatever).

At the end it will be the same, but unlike nofollow or Javascript techniques, that technique is not borderline and is perfectly acceptable by Google.

Every webmaster seemed to be using PR sculpting these days, but not all of them are going to be motivated enough to build better internal links, that’s your chance to beat them if you’re smart enough.

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18 Responses to “PR Sculpting Now Obsolete: So What? Why You Shouldn’t Worry”

    [...] See original here: PR Sculpting Now Obsolete: So What? Why You Shouldn't Worry @ SEO … [...]

    Well Matt Cutts have been testing it so I’ll go with him.

    I like one of your picture. Can I use one of them

    nice article thanks for great post.. i really do like seo article like this

    Thanks for all the information. I am working by my self with Aloe Vera

    Thanks for all the information. I am doing a lot to help too.

    You’ve made some very good points, and a lot can be learned from this.

    Nothing to worry about at all as long as the people you work with are on the ball.

    You have to make your link sculpting user friendly and relevant, if you are just stuffing links all over the place for the sake of trying to pass PR to your homepage Google will catch on. Try keeping your visitors experience in mind, if you are talking about a subject you have mentioned before then link to your previous posts, or category, its not rocket science.

    Google presentation tighter againts the website

    Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can’t wait to read lots of your posts.

    Well said Gary. Taking the time to complete a well thought out link building strategy will pay off in the long run. I would focus a majority of my efforts on building High Quality aged, and relevant links.

    Good to read your article before I went implementing some sculpting on my pages. I am actually glad to hear its gone. I never really liked the idea of no-following certain pages on my site. Even if they weren’t exactly link bait.

    I like your article. With the way google now handling nofollow and dismissing the page rank value for the link, it’s better to concentrate on other areas such as content and link building. Maybe if you still want to sculpt pagerank you can do it through link consolidation. For example, instead of an About us and Contact Us page, you can combine the two.
    What do you think?

    Wow, this is great. I just want to let you know that I just check out your site and I find it very interesting and informative.

    It’s like anything else. . . Focus on quality and don ‘t spend time trying to gamecthe system. In the end you will prevail.

    Time to time updations on Google algorithms are done to make the usability of Google search criteria and its page rank algorithm crisp and less vulnerable to spammers.

    Google updations on timely basis gives opportunity to search for better sources of SEO activities and ways of getting useful links for a website.