AdMob announced yesterday that it will allow for the the first time iPhone applications developers to track clicks on ads that lead to a download of an application.
Let me tell you that this claim is wrong, AdMob is not the first to provide this kind of tracking.
I cannot tell you who was the first to allow advertisers to track downloads of applications coming from clicks on banners (or text links), but I know for fact that you could already do that with affiliate marketing solutions providers such as Linkshare or TradeDoubler, under the iTunes Affiliation Program.
With this program, you can link to any song, album, videos or iPhone/iPod Touch applications available in the iTunes Store. I’ve been setting up these programs and it works like a charm. With TradeDoubler, you can even run Google AdWords Mobile campaigns and know exactly what keywords lead to a click and then download of your iPhone app.
So, if you want to use affiliate links for your own applications, well, you can! You’ll get tracking:clicks on your ads will be reported in Linkshare/Tradedoubler reports, plus you’ll get a commission, for example with Linkshare the commission is 5%. So in Fact, when you sell an iPhone app, you’ll not get a 70% but a 75% revenue share…
I’m not saying that AdMob shouldn’t be used; but after reading their press release I felt like I needed to comment on the fact that it is not the first company to provide this feature.
It’s good to have other companies allowing you to do this, this way you won’t invest your money blindly on advertising, I can only recommend you to try them all, to see which one you feel the most confortable with as far as what tracking details are available, personally I’m happy with Linkshare and TradeDoubler.
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Left by AdMob Not The First To Provide Download Tracking for iPhone Apps | Homeweb Marketing Blog on January 8th, 2009
[...] about Affiliate Marketing as of January 8, 2009 AdMob Not The First To Provide Download Tracking for iPhone Apps – seoprinciple.com 01/08/2009 AdMob announced yesterday that it will allow for the the first time [...]
Left by Posts about Affiliate Marketing as of January 8, 2009 | The Lessnau Lounge on January 8th, 2009
Nadir – have you been able to get this to work for free applications?
Left by Colin on January 12th, 2009
Hello Colin,
This works with free apps too, Linkshare reports downloads of all kinds of apps: free and paid ones.
Best,
Nadir
Left by Nadir on January 13th, 2009
Yeah, Linkshare was doing this WAY before Admob was. Although there will probably be people who will fall for their spin.
Left by dominican republic on February 5th, 2009
iPhone will be more sophisticated if you download applications from third parties
Left by Robert cent on October 4th, 2009
This is awesome!I would like to thank you for the efforts that you have made in writing this article.I found it so much useful.Thanks for sharing such an awesome post.Keep posting..
Left by Marketing Advertising on October 29th, 2009
Nadir,
> Linkshare reports downloads of all kinds of apps:
> free and paid ones.
I don’t think this is correct.
Which report can you use to track free app downloads? Does it require a signature link?
We drive several thousand downloads of free apps daily – our Linkshare reports reflect only the paid apps.
Andrej
Left by adk on February 19th, 2010
[...] seen it on your own PC, you probably know someone it has happened to. There is actually a …AdMob Not The First To Provide Download Tracking for iPhone …Let me tell you that this claim is wrong, AdMob is not the first to provide this kind of tracking. I [...]
Left by ramenos on March 30th, 2010
That is great. It means that we can also keep a check on clicks on our running ads by using our mobile phone applications. This will prove successful as many users will be using it.
Left by SEO SEM Los Angeles on April 19th, 2010
Its great to hear about the latest achievement. It will help many SEO persons to keep track of their running ads using their mobile phones.
Left by Fire Cracker on May 3rd, 2010
iPhone will be more sophisticated if you download applications from third parties
Left by Polo sport perfume on May 2nd, 2011