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AdMob announced yesterday that it will allow for the the first time iPhone applications developers to track clicks on ads that lead to a download of an application.

Let me tell you that this claim is wrong, AdMob is not the first to provide this kind of tracking.

I cannot tell you who was the first to allow advertisers to track downloads of applications coming from clicks on banners (or text links), but I know for fact that you could already do that with affiliate marketing solutions providers such as Linkshare or TradeDoubler, under the iTunes Affiliation Program.

With this program, you can link to any song, album, videos or iPhone/iPod Touch applications available in the iTunes Store. I’ve been setting up these programs and it works like a charm. With TradeDoubler, you can even run Google AdWords Mobile campaigns and know exactly what keywords lead to a click and then download of your iPhone app.

So, if you want to use affiliate links for your own applications, well, you can! You’ll get tracking:clicks on your ads will be reported in Linkshare/Tradedoubler reports, plus you’ll get a commission, for example with Linkshare the commission is 5%. So in Fact, when you sell an iPhone app, you’ll not get a 70% but a 75% revenue share…

I’m not saying that AdMob shouldn’t be used; but after reading their press release I felt like I needed to comment on the fact that it is not the first company to provide this feature.

It’s good to have other companies allowing you to do this, this way you won’t invest your money blindly on advertising, I can only recommend you to try them all, to see which one you feel the most confortable with as far as what tracking details are available, personally I’m happy with Linkshare and TradeDoubler.

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12 Responses to “AdMob Not The First To Provide Download Tracking for iPhone Apps”

    [...] the original post:  AdMob Not The First To Provide Download Tracking for iPhone Apps  eMail this post to a friend var UserClicked=false; document.onkeydown=spy; [...]

    [...] about Affiliate Marketing as of January 8, 2009 AdMob Not The First To Provide Download Tracking for iPhone Apps – seoprinciple.com 01/08/2009 AdMob announced yesterday that it will allow for the the first time [...]

    Nadir – have you been able to get this to work for free applications?

    Hello Colin,

    This works with free apps too, Linkshare reports downloads of all kinds of apps: free and paid ones.

    Best,
    Nadir

    Yeah, Linkshare was doing this WAY before Admob was. Although there will probably be people who will fall for their spin.

    iPhone will be more sophisticated if you download applications from third parties

    This is awesome!I would like to thank you for the efforts that you have made in writing this article.I found it so much useful.Thanks for sharing such an awesome post.Keep posting..

    Nadir,

    > Linkshare reports downloads of all kinds of apps:
    > free and paid ones.

    I don’t think this is correct.
    Which report can you use to track free app downloads? Does it require a signature link?

    We drive several thousand downloads of free apps daily – our Linkshare reports reflect only the paid apps.

    Andrej

    [...] seen it on your own PC, you probably know someone it has happened to. There is actually a …AdMob Not The First To Provide Download Tracking for iPhone …Let me tell you that this claim is wrong, AdMob is not the first to provide this kind of tracking. I [...]

    That is great. It means that we can also keep a check on clicks on our running ads by using our mobile phone applications. This will prove successful as many users will be using it.

    Its great to hear about the latest achievement. It will help many SEO persons to keep track of their running ads using their mobile phones.

    iPhone will be more sophisticated if you download applications from third parties