A study made by Gartner predicted that revenues made from mobile advertising will be worth $11 billion by 2011. But not everyone is that optimistic, even people from mobile advertising companies. Business Week reports what people from Nokia or Screentonic have said about such figures:
Kuhn, CEO of a mobile advertising company acquired by Microsoft (MSFT) in May, views most analyst predictions as way too rosy.
Mike Baker, vice-president in change of Nokia’s (NOK) ad business, also sees a longer wait, suggesting it will take at least five years for the industry to surpass $10 billion in annual revenue. “The near-term visibility is cloudy,” he says.
I think 2007 was really the year when mobile advertising companies really started to push their services and big brands trying them. We just need to be patient to see where we’re headed, and maybe see the big tech brands such as Google or Microsoft adjusting their strategies.
Regardless of when it happens, it will happen and it will be very big business, especially for those who get in now and roll with the developments. Technology always leads marketers. Sometimes by many years.