Advertising With Mobile AdWords Just Got Easier

Many companies do not invest money in mobile marketing because they think it’s too complicated, or don’t have the resources to create a mobile site. AdWords for mobile just launched a new feature that should solve these problems.

When creating a Google Mobile AdWords, you’ll be asked if you want Google to create a mobile landing page for you, free of charge and hosted by Google. Here’s the announcement from the Inside AdWords blog:

According to Internet market research powerhouse eMarketer, the mobile search advertising market size is currently $13.5 million and growing – by a projected factor of 50 – within the next four years. With everyone buzzing about mobile these days, we wanted to tell you straight from the horse’s mouth about some sophisticated new tools and features that we’ve recently rolled out to help you run a more successful mobile ads campaign.

AdWords Business Pages for mobile ads
Mobile ads can refer users to a business phone number, a mobile website, or both. Usually you need to be a web developer or contact your webmaster in order to create a mobile web page from scratch. However, AdWords Business Pages for mobile ads provides a friendly wizard that creates a page for you in minutes – which is available immediately after you create it. Google hosts the page for free.

Details are explained here. What a great announcement from Google, this will definitely entice advertisers to run mobile marketing campaigns.