Again Todd comes up with a thoughtful post about SEO. He describes how SEO must be now, and has to switch to a “2.0 era“. He sees SEO as an Internet Marketing technique with a comprehensive understanding of usability, design, traffic, trend, economics, conversion, risks, budget and other detailed principles.
I think this post should be read by all the SEO consultants who are still doing approximate work for their clients, and who are willing to still be there by the end of the year or even earlier.
With the growing number of businesses allocating a budget to SEO, and with search engines trying to use other factors to evaluate the quality of a website, those who still apply shallow techniques will have a hard time achieving succesful SEO campaigns.