Microsoft Acquires Mobile Ad Company Screentonic

It’s better late than never, Microsoft has decided to purchase Screentonic, a french mobile advertising company.

It’s the second french company that Microsoft adds to its mobile division, the first one was MotionBridge, a mobile search company which has been acquired last year.

Microsoft now catches up with Google and Yahoo, which are already providing mobile advertising offers such as click-to-call or pay-per-click advertising.