In China, a lot of people use the Internet for the first time from their mobile device rather than from a PC. According to an article from LeMonde, Google is struggling to figure out how to satisfy these kind of users. Lee Kai-Fu, President of Google China, said in an interview with Reuters (translated from french):

China has a huge potential in terms of mobile Internet, a lot of mobile phone users will become Internet users in the next few years with the development of 3G and other technologies.

These users have different habits than Americans’ ones. Most of Chinese people using the Internet from their mobile phone do not have a computer. This implies to entirely rethink products responding to their needs.

In China, 500 millions people own a mobile phone, and 120 millons have access to the Internet, which makes it the 2nd Inernet market behind the US.

If Google wants to turn these mobile phone users into long term users of their search engine, they need to make the right decisions to deliver a good user experience. That means adapting traditional Web pages so that they render properly on small screens, and also encourage people to visit mobile sites, especially when it comes to developping mobile commerce.