AdMob, one of the largest mobile advertising networks, has recently announced the launch of AdMob Analytics, a free mobile web analytics solution.

According to the press release, the main features will be:

“The AdMob Analytics suite allows mobile site owners to track site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics”

” AdMob Mobile Analytics will also provide site owners visibility into their sources of traffic including search engines, direct traffic and advertising. Combined with the ability to track conversion of the specific events and actions that the campaign seeks to drive, this enables measurement of campaign performance”

I wonder what is AdMob’s definition of “unique visitor”. Unlike on the desktop Internet ecosystem, the mobile Internet doesn’t allow the use of cookies or Javascript on all mobile devices. To my knowledge, the only reliable way to identify unique visitors is by using it’s MSISDN, which is only retrievable by carriers or mobile billing companies such as Bango (which are linked to carriers).

AdMob Analytics is not open to the public yet, you need to request an invite for their beta version on the site.

I cannot say much about the service since I haven’t tested it yet and they aren’t many information on the site. But that’s good to see someone launching a free mobile analytics solution, this will help marketers and mobile site owners get useful information about their visitors, and tune their sites to improve user experiences.

4 Responses to “AdMob Launches Free Mobile Analytics Solution”


    well, actually many MSISDN number will appeaps in http header information.

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    This website is

    Thanks a lot

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