Japan’s biggest mobile phone operator, NTT DoCoMo will partner with Google to provide a search service and other applications from Google on its i-mode portal, according to Nikkei Business Daily, and reported by AFP.
Yahoo! announced today that it is partnering with America Movil, the largest mobile network operator in Latin America, to offer mobile web and mobile search services on its portals.
A study made by Gartner predicted that revenues made from mobile advertising will be worth $11 billion by 2011. But not everyone is that optimistic, even people from mobile advertising companies. Business Week reports what people from Nokia or Screentonic have said about such figures:
Many companies do not invest money in mobile marketing because they think it’s too complicated, or don’t have the resources to create a mobile site. AdWords for mobile just launched a new feature that should solve these problems.
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