AdMob vs. Adsense

Russell Beattie recently dropped AdMob to try Adsense Mobile and he’s sharing a few figures with us:

Type Page Impressions Clicks Page CTR Page eCPM Earnings
AdSense for Mobile 13,819 16 0.12% $0.10 $1.33
AdMob 22,283 256 1.15% $0.81 $17.98

Clearly, AdMob paid much more than AdSense. There may not be enough sites in Adsense Mobile’s inventory yet, which would explain the poor CTR et CPM.

Have you been able to try Adsense Mobile as well? If so, please be kind to share your experience with it vs. AdMob or other mobile advertising platforms.

4 thoughts on “AdMob vs. Adsense

  1. avinash

    i started with adsense but the loading takes a heck lot of a time, thats bad news for some old handsets.
    and the payment was also not good

    but admob,it rocks i just changed to admob,if you have enough visitors you are sure to earn some cash

  2. stocks

    Hi,

    I have made a mobile website and placed the admob codes in it. Please let me know how to insert keyword meta tags. The file is in php mode.

    Thanks and Regards.

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