Monthly Archives: March 2008

Note Regarding Comments On This Blog

The readers of this blog know that links on comments do not have the nofollow tag. I’ve decided to do so because all comments are manually moderated, and Akismet does a good job of filtering spammy comments. So I find it fair to give credit to people who are adding valuable comments to my posts.

But the thing is, sometimes the comments are valuable, but people use keywords in the “Name” field, for example this guy. These comments will never be approved, sorry. It’s funny to see that the author of this comment is from a SEO company (didn’t even think of using an anonymous email address) whose owner is a writer at SEOmoz…

The Web Analytics Metric You’ve All Been Waiting For, Brought to You By Google Analytics

A new feature on Google Analytics was just announced: it allows you to compare your web analytics metrics against other sites’s ones. Here’s what Benchmarking does exactly:

Benchmarking is an optional Google Analytics service that shows how your website’s statistics compare against other industry verticals. In the beta version of this service, you are able to compare your site’s Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits data against benchmark data from categories of other participating websites. You can use this data to gain broader context for your site so you can identify additional opportunities to improve your site’s metrics.

Of course, this is done anonymously. To be able to use this feature, you need to accept to share yours 🙂 This is explained here.

That kind of metrics will help you measure your efforts, of course it won’t be 100% accurate since they aren’t 2 sites with the exact same profile, but you can adjust your strategy with these data, and see where you are as apposed to your competitors.