Yesterday, Google released Android SDK. Today, Yahoo! announces that it has signed a deal with nine operators in Asia to provide oneSearch to their mobile internet portals and also mobile advertising solutions. The race to beat Google is on.
The new partnership agreements include the following carriers:
Aircel Limited (India), BPL Mobile (India), Bharat Sanchar Nigam Ltd. (BSNL; India), DiGi Telecommunications Sdn Bhd (DiGi; Malaysia), PT EXCELCOMINDO PRATAMA Tbk. (Excelcom; Indonesia), PT Hutchison CP Telecom (Hutch 3; Indonesia), PT Indosat, Tbk (Indosat; Indonesia), PCCW Mobile HK Limited (Hong Kong) and Starhub Ltd (Singapore).
Last month, I announced on this blog that I’ve heard that an Asian carrier had signed a deal with Yahoo! (DiGi and Malaysia), and I had some information on the nature of the deal, which will include Yahoo’s Mobile Media Directory, a mobile content search engine.
With these partnerships, Yahoo! will clearly keep a step ahead of the competition in this area of the world.
Source: Yahoo Press Room. via Techmeme.
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The article about mobile internet portals is very interesting. Perhaps the reponse is interesting as well. Can anyone translate this response?
The mobile internet portals and the mobile advertising solutions (and service) really looks impressive! It seems to me that Yahoo! will represent a major threat to mobile content search engines such as Medio Systems, Jumptap, or MotionBridge , but I am not an expert on this topic. Regards, Gastouder school project.
PS: @Nadir: in the article above is a link to http://www.seoprinciple.com/yahoo-to-officially-launch-mobile-digital-content-search/18/ (in the word announced). On that webpage, the link to Examples seems to be broken.